Marketing Dept. Research

Latest research coming out of the Marketing department. 

  • Braun, M. (2025). Revisiting Scalable Targeted Marketing with Distributed Markov Chain Monte Carlo." Journal of Marketing Research.
  • Fisher, M. (2025). When a Nudge Becomes Invisible: How Behavioral Interventions Prompt Metacognitive Miscalibration." International Journal of Research in Marketing.
  • Fox, E. (2025). "Lessons Learned From the Kroger-Albertsons Merger Case." Journal of Retailing.
  • Mormann, M. (2025). "In-Store Food Promotions Increase Sales as Well as Household Food Waste." Scientific Reports.
  • Sethuraman, R. (2025). "Non-Reasoned Choice: A New Way of Conceptualizing and Strategizing about an Old Global Consumer Behavior." Journal of Global Marketing.
  • Sethuraman, R. (2025). "Guidelines for Data Collection and Analysis: Considerations for Informed Marketing in a Globalized World." Journal of Global Marketing.